Today’s home buyers see hundreds if not thousands of real estate photos when they’re in the market. Odds are that they’ll eliminate a number of homes from their search before ever even setting foot in them.
As you can imagine, that makes your home listing’s photographs all the more important to securing solid leads on your house.
In spite of the importance of photographs, a number of sellers get them wrong. To ensure that your home listing’s photos make a great first impression, we’re going to take a look at some of the common mistakes to avoid in your listing photography.
1. Not taking enough photos
In the age of digital photography, you can never take too many pictures. Experiment with different lighting, setups, and angles, and don’t be afraid to take as many photos as necessary to get the shots you want.
2. Going overboard with the uploads
It might be tempting to upload all of the pictures you took of your home, but it could hurt your overall presentation. Sort carefully through your pictures and pick one or two photos that best showcase each room and another one to three photos of the home’s exterior and land.
Visitors to your listing will get bored and click away if you have a slideshow with hundreds of images. Make it easy for them to find exactly what they’re looking for by limiting the number of total photos of your home.
3. Avoid close-ups
Your home should be spotlessly clean and tidy when taking photos. However, that doesn’t mean you need to get up close to each object in your home to take photos. Try to take wide shots that make your home feel spacious and welcoming.
4. Look out for mirrors and reflections and other distractions
If there’s one way to ruin an otherwise serene photo of your home, it’s when you spot the photographer accidentally showing up in the shot. Plan your angles so that you don’t get any flashes, glare, or reflections in your photographs.
And, while we’re on the topic of distractions, it’s a good idea to take your pets out of the room before your start shooting. Remember, potential home buyers don’t love your dog or cat like you do.
5. Don’t settle with your first shots
The different (or lack) of lighting your home receives throughout the day can make or break your photos. Try taking photos of your home at midday, when there are the least amount of shadows. Then, shoot some photos at golden hour (just before the sun sets) to capture warm tones. Finally, right after dusk, turn the lights on in your home and take some shots from outside. These photos give the illusion of a warm, cozy place where the light is always on.
A successful home selling experience is not a guarantee. However, if you prepare for the house selling journey, you may be better equipped than others to reap the benefits of a quick, profitable home selling experience.
Now, let's take a look at three tips so you can set yourself up to succeed during the house selling journey.
1. Identify Your Home's Strengths and Weaknesses
Your home has served you well for many years, yet your residence still has flaws. Fortunately, if you allocate time and resources to identify your house's strengths and weaknesses, you may find ways to improve your residence before you list it.
Consider the buyer's perspective – you'll be glad you did. If you take an objective view of your residence, you may be able to identify assorted home problems and correct them right away.
Also, it may be beneficial to conduct a house inspection. Following an inspection, you'll receive a report that outlines any underlying problems with your house. You then can use this report to prioritize home repairs and upgrades.
2. Establish a Competitive Initial Asking Price
As a home seller, it is important to do everything you can to establish a competitive initial asking price for your residence. Thanks to a home appraisal, you can gain the insights you need to price your house appropriately.
During a home appraisal, a property expert will evaluate your home and various real estate market data. Next, this property expert will provide you with a property valuation. With this property valuation in hand, you can set an aggressive initial asking price for your house.
Maintain flexibility with your home price, too. And remember, if you upgrade your home before you list it, you may be able to receive multiple homebuying proposals at or above your residence's initial asking price.
3. Collaborate with a Real Estate Agent
For those who want a helping hand throughout the house selling journey, it may be a good idea to hire a real estate agent. Because if you have a real estate agent at your side, you can receive comprehensive support at each stage of the home selling journey.
A real estate agent is happy to teach you about all aspects of the house selling journey and ensure you can plan accordingly. He or she can help you identify your house's strengths and weaknesses, price your home appropriately and much more. Plus, once you list your residence, a real estate agent will set up home showings and open house events to promote your property. And if you receive an offer to purchase your house, a real estate agent will help you analyze this proposal and make an informed house selling decision.
If you want to take the guesswork out of selling your home, you should start preparing today. By taking advantage of the aforementioned tips, you can plan ahead for the house selling journey and set yourself up for a successful home selling experience.
Although you might have a home selling timeline in place, there may be instances where changes to your plan are required. These include:
1. You are listing your home in a buyer's market.
If you add your house to a buyer's market, you likely will face lots of competition from rival home sellers. As such, it may be difficult to enjoy a fast, profitable home selling experience if you fail to promote your residence accordingly.
To succeed in a buyer's market, you'll need to be patient. But if you can find ways to differentiate your house from the competition, you could maximize your home sale earnings.
Oftentimes, it helps to revamp a house's curb appeal. By mowing the front lawn and performing various home exterior improvements, you can help your house make a positive first impression on potential buyers.
You also should spend some time removing clutter from inside your house. That way, you can make it easy for buyers to envision what life may be like if they purchase your home.
2. You are struggling to stir up interest in your house.
After you add your house to the real estate market, it may be several weeks or months before a buyer submits an offer to purchase your residence. And if you're committed to optimizing the value of your house, it is important to wait for the right offer before you finalize your house sale.
If your home initially fails to stir up interest among buyers, there is no need to worry. In fact, there are many things that you can do to ensure your house hits the mark with buyers.
Generally, it is a good idea to establish an aggressive initial home asking price. This price should account for your house's condition, age and the current state of the real estate market.
It typically is beneficial to consider the homebuyer's perspective as well. Because if you understand why a buyer may be interested in your house, you could discover ways to help you house stand out in a competitive real estate market.
3. You have yet to hire a real estate agent.
Finding a real estate agent who can help you sell your house is key. Yet if you fail to employ an expert real estate agent right away, it may be difficult to enjoy a quick, seamless home selling experience.
Real estate agents are available in cities and towns nationwide, and these housing market professionals are happy to assist you in any way possible. If you need a real estate agent who can help you list your house and promote it to dozens of potential buyers, you should have no trouble finding an agent who matches or surpasses your expectations. Or, if you want to find a real estate agent who can offer tips throughout the home selling journey, you can choose from many potential candidates in your area.
Remember, be flexible as you proceed along the home selling journey, and you can increase the likelihood of achieving the best-possible results.
Believe it or not, selling a home may prove to be expensive if you are not careful. However, if you understand the costs associated with selling a house, you can budget accordingly.
Now, let's take a look at three expenses that home sellers commonly encounter.
1. Home Repairs
Cracked siding, floor damage and other home issues are worrisome, particularly for an individual who wants to sell his or her residence as quickly as possible. Fortunately, if you budget for home repairs, you can address these issues before you list your residence.
Oftentimes, it helps to conduct a home inspection prior to embarking on the house selling journey. A home inspection enables a property owner to gain expert insights into any underlying problems with his or her house. Then, the property owner can prioritize assorted home repairs and complete house improvements as needed.
2. Home Cleaning
A messy home is unlikely to garner buyers' attention. On the other hand, an individual who hires a professional cleaning company to improve his or her residence's appearance may be better equipped than ever before to enjoy a successful house selling experience.
Hiring a professional cleaning company may be costly. Yet if you shop around for home cleaning companies in your city or town, you can find a cleaning business that matches your budget.
Don't forget that you can clean your house on your own, too. If you purchase cleaning supplies and enlist family members and friends to help you clean your residence, you could enhance your residence's appearance without breaking your budget.
3. Home Staging
The cost of staging a house varies based on the size of a residence, the extent of the staging and other factors. But if you allocate time and resources to declutter your residence, you may be able to avoid the costs associated with house staging altogether.
To declutter your residence, you should try to remove any unwanted items from your home. You can list these items online or host a yard sale to eliminate clutter and earn extra cash. Or, you can donate your unwanted items to a local charity or give them to family members or friends.
As you get set to sell your house, you may want to hire a real estate agent as well. With a real estate agent at your side, you can cut down on your house selling expenses and get the help you need to achieve your desired results.
A real estate agent understands that each house is different, and he or she crafts a custom strategy for each home seller. Next, a real estate agent and a home seller work together to put this plan into action. And if a seller ever has concerns or questions during the house selling journey, a real estate agent is happy to respond to them.
Plan ahead for home selling costs – you will be glad you did. Because if you budget properly, you can put yourself in a great position to streamline the home selling journey.
Adding a residence to the real estate market can be stressful, particularly for a first-time home seller. Fortunately, we're here to help you maintain a positive outlook as you await offers on your house.
Now, let's take a look at three tips to help a first-time home seller remain calm, cool and collected after he or she lists a residence.
1. Set Realistic Expectations
Although a first-time home seller might expect dozens of offers in the days following a house's addition to the real estate market, it may take some time to stir up interest in a residence. However, a home seller who establishes realistic expectations from the get-go will know how to stay the course throughout the property selling journey.
A first-time home seller should understand both the best- and worst-case scenarios. That way, a home seller will know how to respond to any potential pitfalls that may arise.
Furthermore, a first-time home seller should have a plan in place for what will happen after a home offer is accepted. This will ensure a home seller is fully prepared to vacate a house as quickly as possible.
2. Learn About the Housing Market
The housing market is exceedingly complex, especially for those who are selling homes for the first time. Conversely, a first-time home seller who takes a diligent approach can gain the real estate market insights to make confident decisions.
For example, a first-time home seller should analyze the competition closely. By looking at the prices of similar houses that are available, this home seller can establish a competitive price for a house and increase his or her chances of a quick home sale.
A first-time home seller also should check out the prices of recently sold houses in his or her city or town. By doing so, this home seller can find out whether he or she is entering a buyer's or seller's market and plan accordingly.
3. Collaborate with a Real Estate Agent
Selling a home may seem like a simple process on paper, but challenges can quickly arise that prevent a first-time property seller from achieving his or her desired results. But with support from a real estate agent, a first-time home seller can get the assistance that he or she needs to remain confident at each stage of the property selling journey.
A real estate agent understands the challenges associated with selling a house and will help a property seller avoid such problems. In fact, a real estate agent is happy to provide expert guidance to help a first-time home seller operate like a home selling professional.
Perhaps best of all, a real estate agent will respond to a first-time home seller's concerns and queries. This guarantees a home seller can obtain unparalleled insights into how to set a competitive price for a residence, how to bolster a house's interior and exterior and much more.
Want to keep things positive as you proceed along the home selling journey for the first time? Use the aforementioned tips, and you can maintain a positive outlook as you navigate the home selling cycle.